First of all, I want to thank Megan and Amanjeev for their insight on my STP analysis. I have created an updated 5-box statement based on their feedback. I hope this will make sense with my acquisition -> stimulate demand strategy. My category is "drinking water crisis" so I'm stimulating demand for this category. However, my ideal customer is one who does make donations but not for this cause. Therefore, I’m pursuing acquisition to this category (drinking water crisis). I'm trying to make donors aware of this issue so that they make donations to Charity Water. I'm not trying to earn share from other global causes where I have to do a comparison positioning strategy. I will try to catch up with my reviewers in the class.
This makes sense. Good work.
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